A Pocket Guide to Influencers: How to win with creators in 2024:
The influencer landscape is riding a wave of transformation.
Fuelled by high-profile missteps and dwindling trust, influencers are evolving and forging deeper connections with their audiences.
For brands, knowing which influencers to work with and why is crucial. Especially as 62% of millennials report that influencers significantly effect their purchase decisions.
Learn how to win in the influencer space in 2024 with our new guide.
Discover the 'why' behind these pivotal shifts, explore the strategies influencers are employing to adapt, and learn how your brand can harness the power of their influence for success.